SWOT analysis and list the benefits of both. In this article, we define what SWOT and PEST analysis are, explore the differences between a PEST vs.

As they both have benefits and drawbacks, it's helpful to know their differences to better decide whether a PEST or SWOT analysis is more appropriate. These two distinct types of analysis help create an objective perspective about a company's strengths and weaknesses and help make more informed decisions. The PEST and SWOT analysis are two common methods for analysing companies.